Key Responsibilities  

Social Media Marketing:  Plan, create, schedule, and publish engaging content across platforms such as Instagram, Facebook, LinkedIn, and Twitter/X to strengthen brand presence and audience engagement.  

Content Creation:  Design and draft creative content including social media posts, blog articles, marketing copy, infographics, and promotional materials aligned with brand guidelines.  

Content Calendar Planning:  Develop and maintain a structured monthly/weekly content calendar to ensure consistent, timely, and strategically aligned publishing across all digital channels.  

SEO (On-Page & Off-Page):  Assist in implementing on-page SEO techniques (meta tags, headings, internal linking, content optimization) and off-page strategies (backlink building, guest posting, directory submissions) to improve organic search rankings.  

Keyword Research:  Conduct in-depth keyword research using tools like SEMrush and Google Keyword Planner to identify high-value search terms and optimize content strategy accordingly.  

Email Marketing:  Support the design, execution, and performance tracking of email marketing campaigns, including list segmentation, A/B testing, and automation workflows.  

Google Ads & Meta Ads Management:  Assist in the creation, monitoring, and optimization of paid advertising campaigns on Google Ads and Meta Ads platforms to maximize ROI and conversion rates.  

Performance Marketing:  Track, analyze, and report on key performance metrics across paid and organic campaigns, identifying opportunities for optimization and growth.  

Website Content Management:  Update, edit, and manage website content using CMS platforms such as WordPress, ensuring content is accurate, SEO-optimized, and user-friendly.  

Market & Competitor Research:  Conduct research on industry trends, target audience behavior, and competitor strategies to support data-driven marketing decisions.  

Brand Awareness Campaigns:  Support the planning and execution of campaigns aimed at increasing brand visibility and recall among target audiences.